How do you shoot a campaign in winter looking like summer? Well location is key! We got called up to do this shot for this industrial Vaccum Cleaner that runs on batteries with only a couple of days before dealine. The brief was very creative for a vaccum cleaner I thought, and we had to look for a location that was quite arid without travelling too much out of town... The answer lied with us being lucky that roadworks were getting done on a road north, where they cleared quite a bit of the vegetation around the road fo future development, which was perfect. The Recci done, we sent a quick proof to the Ad agency for approval and we were shooting on location the next day. Quickest call and shoot we ever had!! Who says things can't be done in a hurry!!!